Audience Research


As my film trailer is going to be of the action genre, my target audience will be prodmoniantly male with an age range of 16-50.
It is going to have mainly a male audience as it is going to have conventions such as violence which include guns, fights and explosions. Which are steretyopically male convetions and features.
The age range of my target audiece will be between 15-50. I think that it can't be lower than 15 as there will be the use of bad language and moderate violence. I believe that it can't be over the age of 50 as they might consider the film to be to violent or too far fetched.
My film will attract fans which enjoy and have seen such films as the Boure trilogy and the James Bond films.

Interview: A student in my media class

Q: What is your favourite genre of films? And why?
A: My favourite genre of films are action films, as they can contain so many convention and other genres in the film such as comedy and romance.
Q: What do you think makes a good action film?
A: Edge of your seat drama, as it creates tension and directly involves the viewer and incourages them to be engroused in the film and watch it till the end.
Q: What type of characters do you think should be in an action film?
A: First thing you should do is crate your main character which should be an aggressive and clever man, who has a very strong physical side to him. You should also have a Woman who the main character has a soft spot for, and at some point in the film, is put in a perilous situation. The enemy of the main character should have a lot of power, whether it is physical strength and attributes or whether it is influential power and that he controls an organisation or a mass of people.
Q: Would you like them film to end on a cliff hanger? Or have everything answered in the ending?
A: This is a tough one. I like the idea of flims ending on a cliff hanger as it gives them a sense of enigma and secrecy about them. On the other hand, everytime I watch a film which as a cliff hanger ending, I always feel cheated and feel like I need to know the answers. So I prefer a film which leaves nothing unanswered.

Below are the question I asked to a wider audience and who have less knowledge of media than my fellow student above, therefore can give me answers that can be unbiased and truthful. This is good as I believe these are sort of people who will be watching my film, so this feedback will be crucial to the cronstruction of my film trailer.

Gender
M(12)
F(6)
Age
0-15 (1)
16-21 (8)
22-29 (4)
30-39 (2)
40-55 (3)
Do action films interest you?
Yes (15)
No (3)
If so why? (most popular answer)
Tense with a good plot(4)
What makes a good action film? (3 most popular features)
Fast paced (3)
Good plot(4)
Violence(4)
Name the 3 most famous action films in your opinion
Die Hard (2) 
Fast and Furious (2)
Mission Impossible (3)
Why are they so famous? (3 most popular reasons)
The cast(2)
Plot(2)
Tension(3)
3 stereotypical characters in an action film
Hero
The Hero's lover
The bad guy
Who could play them? (Most popular answer for each)
Bruce Willis (6)
Keira Knightley (2)
Sean Bean (2)
Name a famous action movie star?
Bruce Willis (6)
What makes them good for the role?
No emotion and a "hardman" (3)